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About Aareff Systems: Decades of Engineering Excellence
Our Mission: Empowering Global Broadcasting with Precision Engineering
At Aareff Systems Limited, our mission is to provide high-quality, professional FM broadcasting systems that meet rigorous international standards while remaining accessible to every radio station, in every corner of the world.
Combining a 30-year heritage that began with the iconic Veronica FM kits in the UK and US, we now leverage military-grade engineering and BBC-standard precision to serve commercial, governmental, and community broadcasters across more than 60 countries. From our strategic technical centers in the United Kingdom, United States, and the Dominican Republic, we bridge the gap between technical complexity and operational simplicity—delivering reliable, 24/7 broadcast solutions to global innovators, specialized engineers, and local voices alike.
Our Vision: Setting the Standard for the Future of RF Technology
Our vision is to remain the world’s most trusted source for specialized FM technology by continuously evolving our engineering for a digital age. We aim to empower the next generation of broadcasters with hardware that is more efficient, more durable, and more precise than ever before.
As the global landscape of radio shifts, Aareff Systems Limited will continue to pioneer the integration of advanced 3D signal modeling and energy-efficient RF design. Our goal is to ensure that whether a station is broadcasting in a dense urban center or a remote rural region, they have access to 'Zero-Failure' engineering that keeps their voice loud, clear, and undisputed.
Our Heritage: From Veronica Kits to Global Broadcasting
The Aareff journey began in the late 1980s and early '90s, originally gaining worldwide recognition under the names Veronica FM and Veronica Kits. What started as a mission to provide specialized, high-quality RF kits has evolved into a global leader in professional FM broadcasting. In 2004, we transitioned to Aareff Systems, expanding our engineering capabilities to support major commercial and governmental networks worldwide.
Engineering Leadership: Led by Paul Hollings (ex-BBC)
Aareff Systems is led by Chief Engineer Paul Hollings. Paul’s career began with technical engineering at the BBC (British Broadcasting Corporation), where he developed a deep understanding of the rigors and standards required for world-class broadcasting.
Today, Paul applies that same BBC standard of precision and reliability to every piece of equipment Aareff builds. Under his leadership, we have spent over 30 years bridging the gap between hobbyist passion and professional-grade performance.
Industry Analysis
Paul regularly publishes technical deep-dives into high-power broadcasting, such as this analysis of iHeart Media’s Miami 100kW service.
Trusted by the World’s Most Demanding Organizations
Since 1996, Aareff equipment has been vetted and deployed by elite organizations where failure is not an option. Our systems have served:
• Defense & Government: US Army (Delta Company), British Armed Forces, NATO (Afghanistan).
• Global Agencies: UNESCO, The BBC.
• Industrial Leaders: Saab, Daimler/Chrysler.
While we are proud to serve these big names, our mission remains the same: providing 24/7, high-fidelity broadcast solutions that are affordable and accessible to thousands of community and private radio stations in every corner of the globe.
The Aareff Advantage: Full Vertical Integration
Aareff Systems is one of the few broadcast engineering firms worldwide to design and manufacture both FM Transmitters and Antenna Systems entirely in-house.
Why this matters for you:
• Guaranteed Compatibility: No more troubleshooting third-party mismatches. We ensure every component is perfectly synced.
• Maximum Signal Reach: We match the transmitter and antenna to optimize your EIRP (Effective Isotropic Radiated Power) for superior coverage.
• Plug-and-Play Installation:: Because we tune the entire system to your specific frequency before shipping, your setup is faster, easier, and more reliable.
Global Logistics & Worldwide Engineering Support
While Aareff Systems Limited maintains physical headquarters and technical centers in the United Kingdom, the United States, and the Dominican Republic, our operational reach is truly global. Since our founding in 1996, we have established a proven track record in the international export of high-power RF technology, providing reliable worldwide door-to-door shipping to broadcasters on every continent.
• Expertise You Can Trust. Anywhere Our equipment is precision-engineered to meet rigorous international regulatory frameworks, including FCC (North America) and ETSI (Europe) standards. We ensure your hardware is compliant and optimized for your specific region before it leaves our facility.
• 24/7 Remote Technical Assistance. Your partnership with Aareff doesn't end at delivery. We provide expert-level remote technical support via WhatsApp, Email, and Phone. Whether you are installing a specialized 100W/200W Amp Block or a full 100kW ERP system, our BBC-standard engineering expertise is available to you globally, ensuring your station stays on the air.
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